Jordan Brand continues to expand both on the court and on the field. Today, the University of #oklahoma becomes the third collegiate football program to represent #jordan Brand on the gridiron, and wi...
Designer #jasonpetrie has worked with #lebronjames for more than a decade. Their collective output includes every LEBRON signature from the 7 on, as well as contribution to the ever-popular LEBRON Sol...
The #jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on...
Riccardo Tisci’s latest work with NikeLab aims to propel contemporary sports style into a new, more elegant era. The Italian #fashion designer draws from the past, combining different generations of s...
This holiday season, #jordanbrand continues to celebrate the 20-year anniversary of the XIII and explores new colorways, materials and make-ups of the Air Jordan I, VI and XII.Air Jordan I Retro High ...
Reigning MVP Russell Westbrook visited Guangzhou, Shanghai and Taipei last week where he inspired fans and athletes alike with his “Why Not?” approach to basketball and #fashion.More than 2,600 fans g...
Featured last night for the first time, the #lebron15 is the most technically advanced shoe of LeBron James’ career. The shoe, designed by Jason Petrie, features evolved Flyknit construction and an ad...
Since 2015, #jordan Brand and #psny have partnered on multiple projects articulating the melding of culture and #sport through #fashion. PSNY’s Dao-Yi Chow and Maxwell Osborne’s emotional tie to #jord...
“We’ve always explored new materials and technology to create the best game shoe. That was evident when we went to Italy to make the II, and it still rings true today. On the #xxxii, we challenged our...
At first thought, #kobebryant and #kyrieirving have little in common with #brucelee. However, the basketball and martial arts stars do share striking personal and philosophical similarities.Wisdom, fo...
Elena Delle Donne’s passion for sneakers started in early childhood. “The biggest moment in sneakers for me was hearing that #sherylswoopes was getting a signature shoe. I was six or seven and I had t...
On August 4, 2017, #jordan Brand opens its first store in #seoul, Korea: Jordan Hongdae.“The energy and passion we see for #sport and culture in cities across Korea gives us an opportunity to become a...
Nike Kicks Lounge first debuted in Shanghai, China in 2013, and on July 28, 2017, the next generation of this retail destination opens in Omotesando, Japan.At its core, #nikekickslounge offers a curat...
Over his two-decade career, Derek Jeter exemplified and set the blueprint for how to give and earn respect on and off the field. What began as a moment to honor the player’s storied career has evolved...
Kyrie Irving’s journey is still in its infancy. At 25, the Australian-born world champ, gold medalist and crossover king has proven he has no fear in taking the dagger shot and rising to any challenge...
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