January 07, 2020 - The #lebron17ipromise is inspired by the I Promise School in Akron, Ohio, fueled by LeBron James’ commitment to improve education in his hometown. His passionate optimism is charact...
You could call it the #fashion equivalent of a buzzer beater. The last flourish placed on the #lebronjames x #johnelliott Icon Collection came, with deadlines looming, from James himself.The #lebronja...
Today, #lebronjames and #nike announce the limited-edition release of the #nike LeBron 15 "EQUALITY," which he first wore on NBA opening night to inspire everyone — regardless of race and background —...
As a lifelong fan, #lebronjames has always been drawn to the competitive spirit and the legendary figures of #sport. When he was growing up in the ’90s, he’d watch whatever game happened to be on TV a...
EQUALITY represents Nike’s belief that #sport brings #people together like nothing else.Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, N...
Designer #jasonpetrie has worked with #lebronjames for more than a decade. Their collective output includes every LEBRON signature from the 7 on, as well as contribution to the ever-popular LEBRON Sol...
Featured last night for the first time, the #lebron15 is the most technically advanced shoe of LeBron James’ career. The shoe, designed by Jason Petrie, features evolved Flyknit construction and an ad...
The creation of a legendary basketball shoe is a two-step process, one whose two steps are as separate as they are necessary. First, of course, there is the matter of design, when designer and player ...
The #nike Zoom #lebronsoldier11 features a breathable mesh and foam upper and a four-strap closure. Zoom Air units are positioned in the heel and forefoot to maximize responsiveness.The black "Prototy...
This is a special LEBRON 14 PE for #lebronjames....
Nike’s FlyEase technology continues to evolve with the debut of the new lebronsoldier 10 FlyEase.While the earliest iterations of FlyEase focused on replacing traditional lacing systems with something...
LeBron James’s debut signature shoe, the #nike #airzoomgeneration, returns on January 25....
This is a special #nike #zoom #lebronsoldier10pe for #lebronjames....
The White Camo colorway of the #nike #zoomlebronsoldier10 iD honors veterans for Veteran's Day. As tonight's Cleveland vs. Washington game begins, the camo #nike iD option will go live on #nike.com....
The #lebron13 launched last fall in Akron, Ohio with a goal bigger than simply introducing a shoe.LeBron made it clear at that launch: he wanted to engage his hometown in a mission of creativity and c...
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