NEW BALANCE CELEBRATES #kawhileonard WITH NEW BILLBOARD IN TORONTO “Board Man Gets Titles”Boston, MA (June 13, 2019) – #newbalance Basketball celebrates Kawhi Leonard’s MVP performance and Toronto’s f...
Guards #asiadurr and #kianurse, teammates on the New York Liberty, are officially joining forces as new members of the #jordanbrand family.Asia DurrOne of the most talented scorers in college basketba...
Jerry Lorenzo saw the #nike #airraid for the first time as a high school sophomore when a fellow student came into class with it on. The shoe itself was an immediate object of desire. Lorenzo loved th...
Every KD shoe is a balance of comfort and responsiveness. The #kd12 achieved that by questioning the norms of shoe construction and turning an often overlooked element into a critical performance driv...
Built in partnership with the #adidas Brooklyn Farm and born from local insights, new styles will be available to purchase during 24-hour hype drop December 1st BROOKLYN, New York, November 27th – #ad...
For Concepts Creative Director Deon Point, Kyrie Irving’s latest signature shoe, the KYRIE 5, is proof that “the marriage of technology and aesthetic is a beautiful thing.” Point recalls being in Pari...
Vince Carter joined #nike in 2000. He was already well-known for a few things: highlight reel-filling dunks and a torrid scoring touch. Combined, these elements propelled Carter toward super-stardom.C...
In early September at Nike’s World Headquarters in Beaverton, Ore., nine players in the #nba and WNBA’s rookie and sophomore class arrived for a custom design session with NikeiD. The purpose was to d...
You could call it the #fashion equivalent of a buzzer beater. The last flourish placed on the #lebronjames x #johnelliott Icon Collection came, with deadlines looming, from James himself.The #lebronja...
Initiating the design of Kevin Durant’s latest signature shoe, the #KD11, began with an idea and a question.The idea follows on Durant’s preference for comfort: He wants a broken-in feel. He has said ...
Allow us to take you back in time to October 1, 2015. The day #jamesharden was officially introduced into the #adidas family with a truckload of new kicks and his first on-court pair of 3-Stripes, a l...
June 14, 1998; Salt Lake City, Utah: Michael Jordan’s jumper with 5.2 seconds remaining seals a #Bulls victory over the Utah Jazz and with it a title, a legacy and a legend.Twenty years later, MJ’s Ch...
Press release available only in original language. Il primo MentalDrink® che stimola la mente in modo naturale, sarà protagonista nell’oasi rigenerante e di benessere ‘RELAX AND RECHARGE YOUR BATTERIE...
Sixteen. Today, it’s the one number that every NBA player shoots for — the difference between basketball immortality and a nagging, lifelong regret over what could have been. Though the path to glory ...
A basketball constant: If an offensive player is able to create separation between himself and the defensive player, he can boost his scoring percentage.Everyone knows that shooting a basketball is ea...
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