Innovation stems from rethinking norms. #nike FlyEase is an example of how sustained development and research focused on a set of specific needs can advance footwear for a wider spectrum of people. It...
Like the accompanying footwear, the apparel for the China Hoop Dreams pack crosses basketball style lines, with qualities of in-game gear floating into streetwear and vice-versa. In China, that stylis...
Jordan Brand apparel arrives for fall 2019 exploring a color scheme that moves beyond bloodline Jumpman styles, while tapping into a critical part of MJ’s story: his renown in overseas play, depicted ...
August 07, 2019 - Releasing for the summer’s premier global basketball tournament in China, #jordanbrand is launching a footwear pack that includes four silhouettes: the new Jordan Jumpman Diamond, th...
CLOT Creative Director Edison Chen's latest effort with #nike is a basketball collection, including a jersey, shorts, jacket and headband, celebrating the summer's premier basketball tournament in Chi...
The #nike #hyperdunk made an entrance in 2008 that was inextricably tied to time, place and spectacle. Its viral debut by #kobebryant, its appearance in Beijing and its proliferation in the last decad...
Basketball players use a variety of physical skills to gain an offensive advantage. Some rely on crafty footwork. Others create edge through pace. For those who rise to the rim to power over defenders...
July 22, 2019 - Bikini Bottom is officially making its debut on land — and on the basketball court. Taking Kyrie’s love for the popular cartoon show and fusing it into his shoe, the #nike Kyrie x Spon...
Zion Williamson, who grew up in Florence, South Carolina, was selected first overall in the 2019 NBA Draft. Joining a family of 50-plus athletes across multiple sports, the incoming professional is th...
July 15, 2019 - Highlighted by new versions of two classic basketball silhouettes, Converse’s fall footwear channels ’90s hoops vibes in familiar and unexpected ways. Several elements of the decade's ...
Giannis Antetokounmpo's favorite film, "Coming to America" (he called it "The Prince"), is the basis for the reigning MVP's first themed apparel and footwear collection. An official collaboration with...
Boston, MA – For the last year, Princeton High School (OH) star basketball player #dariusbazley was seen as an outlier – he was the five-star recruit who de-committed from Syracuse and bypassed the G ...
November 29, 2017: #giannisantetokounmpo spends his off day at #nike WHQ for a crash course in signature footwear. The meetings serve as a starting point for the #nike Air Zoom Freak 1, Antetokounmpo'...
June 26, 2019 - The Jordan Jumpman Diamond is the latest addition to the brand’s performance basketball line. Designed by Tinker Hatfield and the Jordan footwear design team, its construction provides...
June 22, 2019 - Designed for summer basketball, the Why Not Zer0.2 SE strips down the original Why Not Zer0.2 for a lighter, lower and faster take on Russell Westbrook’s second signature performance s...
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