Starting with the ‘Super Ape Star’ in 2003, for two decades, #adidas and BAPE® have made their mark in culture with a series of instantly recognizable collaborations. Now, coinciding with the Japanese...
FILA was once again in the international spotlight this past weekend at the #kbfinancialgroupisuworldshorttrackspeedskatingchampionships, held at the Mok-dong Ice Rink in #seoul. FILA-sponsored athlet...
Today #adidas proudly launches the #adidasfootballxparley Boot Pack – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, co...
Driven by adidas’ commitment to the #sport of training, Spring Summer 23 sees the brand join forces with RHEON™’s new era of material performance, developed by leading innovators at RHEON™ Labs, to in...
Earlier this year #adidas and #yohjiyamamoto introduced the world to the brand’s new pinnacle expression: Y-3 Atelier. Spotlighting an approach to production driven by craftsmanship, skill, and un...
With four in 10 (43%) women starting hiking during the pandemic, #adidasterrex is driven to develop products that are specifically designed for this growing community. The latest step on this journey ...
FILA and #alessandrachillemi have signed a new sponsorship agreement that will accumulate in the breakdancer’s debut at the Paris Olympics in 2024 – the first time breakdancing will be included on the...
Built to serve the discerning athlete on and off the court, James Harden’s seventh signature model sports a lower profile and dynamic colorwaysToday, #adidas and #jamesharden announce the debut of the...
adidas x #badbunny returns with a new collaboration that is written in the stars. Inspired by astrology, constellations and signs, #badbunny and #adidas launch a new silhouette that invites us to imme...
adidas premiers a ground-breaking material innovation: Light BOOST, resulting in a 30% lighter BOOST material when compared to previous Ultraboost iterations Designed to provide ultimate cushioning, ...
Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs a...
Today #reebok announces its latest inline collection, ‘Extras’, featuring platform versions of its beloved Club C and Classic Leather models.The Reebok ‘Extras’ collection was designed for those who a...
The SS23 Collection brings an update to the Road cycling range – and includes the introduction of the Road Cycling Shoe 2.0Featuring material technologies including AEROREADY and WIND.RDY fabrics, alo...
adidas presents the inaugural Consortium Cup – a first-of-its-kind four week long footwear #design tournament with 16 of the world’s most iconic sneaker stores going head to head for the chance to be ...
Newly enhanced ZG23 model continues to push limits on lightweight performance footwear with introduction of LIGHTSTRIKE and LIGHTSTRIKE PRO technologyUltimate365 TOUR apparel for men and women feature...
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