FILA sponsored Dutch and Italian athletes dominate in Seoul

FILA was once again in the international spotlight this past weekend at the #kbfinancialgroupisuworldshorttrackspeedskatingchampionships, held at the Mok-dong Ice Rink in #seoul. FILA-sponsored athletes took home an impressive twelve medals, confirming our dominance as technical sponsors in the world of ice sports.

Thanks to the #dutchnationalteam (Team NL), the #fila colors flew at the top of the podium five times, in addition to one silver and two bronze medals. The standout stars of TeamNL were Olympians #xandravelzeboer and #suzanneschulting, who has recently been signed as a #fila ambassador. Together they took six of the total eight medals won for The Netherlands.

In addition, TeamNL gave the event one of its most iconic moments (pictured) - coming in first, second, and third place for the 500 meters. The image of these three FILA-sponsored athletes receiving their medals is one for the history books - and of course our archive!

Sponsoring our own national athletes is a great source of pride. So naturally, we were also thrilled at the excellent performance by Pietro Sighel of the Italian national team who grabbed a gold and silver in 500 and 1500 meters (respectively) and helped win silver and bronze in the relays.

While she was in #korea, #fila was able to welcome #suzanneschulting to our #seoul headquarters. While there, she met chairman Mr. Gene Yoon for a discussion on her exciting partnership with us. This is how winning relationships are formed; by close, direct contact and listening to how best we can serve the complex needs of today’s athletic talent.

All is all, the skating championships in #seoul were a living testimony of how investing in promising young talent is fundamental not just for their growth, but ours as well.

A strategy we are fully committed to, both now, and in the future!