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june 14, 2019 - Piuarch

Piuarch. // P448 Pitti Immagine Uomo 96.

Piuarch designed Made in Italy sneaker emerging brand's stand for their first participation in Pitti Immagine.

The #design project represents the brand identity, marked by a bold use of color and contrasting materials. This mix & match of textures and colors let #piuarch and P448 intersect, blending their own identity tracks in a place that enhances the product, while maintaining its distinctive trait.

The understanding between the two companies has also allowed the #design of P448's new showroom in the evocative setting of Palazzo Serbelloni in Milan.In this space too, the contrasting materials stand out: smooth texture as opposed to rough surfaces. Despite the classic context of the building, the soul of the brand emerges in the interiors. The urban and industrial styles are predominant, with exposed systems, metal sheets, colored mirroring surfaces and neon art.