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june 12, 2019 - Momo design

Momodesign at Pitti Immagine Uomo 2019

Momodesign is unveling a new challenge at Pitti: The new S/S 2020 men’s collection.
GrapheneTM is the protagonist, a new cutting -edge material that is reinventing the Urbanwear.

PITTI IMMAGINE UOMO 96 – Surprising and thinking out of the box belong to the evolutionary soul of #momodesign which is based on innovation and #design: at Pitti the new S/S 2020 men’s collection is going to be launched.

An Urbanwear collection that combines the most technical needs of those who live the city in a dynamic way, with the bike and/or the motorbike, to metropolitan everyday life.

Three are the key words that frame the spring summer 2020 collection:

TECHONOLOGY TAILORED – HYPER JACKET - EASY STYLE

Balanced volumes and innovative fabrics, designed specifically for the outdoors and beyond.

The contemporary, dynamic, conflicting Milano of today is one of the main inspiration of #momodesign style which provides refined functionality by combining cross accessories that play with dynamism and an easy-comfort use.

King of the collection is the GRAPHENETM, that enriches our innovative fabrics. It stands for the most advanced boundary in term of fabric innovation: beyond lightness, body temperature keeper, nature-friendly. Moreover, its nanotech technology provides with antibacterial and magnetic wave shielding features.

The careful research of the most advanced technologies in fabrics joins the search for an easy chic metropolitan style, where the contaminations between different worlds, from the sporty to the elegant one, are mixed to create a new stylistic code, for a transversal collection in its use.

Jackets, sweatshirts, shirts, polos, t-shirts, pants and caps are realized with technical fabrics and fashion-oriented fit; tech details and stylish colours palette enrich the collection.

The collection has been developed with the Italian company Golf@360 and in line with #momodesign philosophy. Committed on research and innovation, #momodesign is developing a technology hub in order to continuously guarantee high quality and constant innovation progress.

Franco Tosi – CEO of Golf@360: “We are enthusiastic for the URBANWEAR project. The Technology tailored collection that is going to be presented at Pitti is the output of the passionate work of a team made up of #fashion experts, like the designer Mrs. Maria Teresa Castelli, several Italian innovative fabric leading companies and the entire MOMO #design Srl pool”.

Further information in the press release to download