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Inspired by ‘Crafted Retro’ as the core theme, the designs based on traditional Scandinavian look are given an edge with bold color blocking, elegant stripes and vintage-inspired materials. Achieving a balanced fusion between sport and fashion, muted tones with colorful details are introduced with iconic #puma logos and graphics.
Playing with white tones, transparent textures and vintage materials, Creative Director Jannik Davidsen gives progressive styles a hand-crafted analogue feel with random stitching and raw edges. His take on the original retro-running silhouette from the 90s, CELL Venom HAN features the bold chunky sole with translucent rear pod fitted with PUMA's innovative CELL cushioning technology. The breathable mesh upper paired with vintage suede and shiny silver leather overlays adds to the heritage look. He further elevates the sneakers with a unique ripped double-tongue construction with co-branded graphic label and bright neon asymmetric system.
Using multicolor details for retro sport vibes, RS-X HAN is decked with contrast overlays, reflective trims and neon details. While the sculpted layered sole is engineered with PUMA's comfortable RS (Running System) technology, the progressive silhouette features a sporty mesh upper with hot-melt overlays. Completing the look is a unique eye-stay shape design with neon flecked rope laces.
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