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gennaio 21, 2019 - Puma

PUMA AND JANNIK DAVIDSEN OF HAN KJØBENHAVN INTRODUCE THE ALTERATION

Comunicato Stampa disponibile solo in lingua originale. 

FIRST SEEN AT PARIS MEN’S #fashion WEEK

Global sports brand #puma and #jannikdavidsen, Creative Director and Founder of #hankjobenhavn gave a first look at the all-new Alteration sneaker during the Han Kjøbenhavn’s Autumn-Winter ’19 show in Paris. Seen on the post-apocalyptic inspired runway was Alteration PN-1, designed by Davidsen.

Davidsen partnered with #puma once again following 3 seasonal collaborative collections.  This time, he worked with the Brand on a new silhouette under their Co.Creative program. Facilitating partnerships between #puma and up-and-coming brands across the world, Co.Creative is a platform through which the company works directly with creative trailblazers from the #fashion, music and sports industries. #jannikdavidsen a name to reckon with in the Danish #fashion scene is known to break the norms of conventional streetstyle. Drawing inspiration from his personal experience of growing up in the suburbs of Denmark, his Co.Creative collection with #puma is deeply rooted in the theme ‘From the Outskirts’, reflecting a down to earth, analogue expression of style through unique street-ready silhouettes.