logo fashion
fashion&beauty
marzo 10, 2019 - Puma

PORSCHE DESIGN AND PUMA CELEBRATE THE LAUNCH OF A NEW SPORTSWEAR COLLECTION

Comunicato Stampa disponibile solo in lingua originale. 

Lifestyle and performance wear for city streets

“Driven by urban dynamics” was the concept presented in style at yesterday’s launch event for the first high-end sportswear collection from #porschedesign and #puma. The Kühlhaus Berlin event space offered the perfect setting for various per-formances, staged to showcase the progressive and dynamic nature of the collec-tion.

 The two brands complement each other perfectly, bringing together success stories and experiences from the world of motorsport in this new partnership. The timeless, technically inspired #design and premium know-how from #porschedesign combines with PUMA’s sports expertise to create the perfect synergy, as can be seen in the collection in the form of innovative cushioning systems for sports shoes, ultra-light materials and taped seams. 
The principle of being “ready to react” underpins the entire range, which includes active wear and leisure sportswear plus sports-inspired statement looks. The collec-tion sets new functional and trend-setting benchmarks thanks to innovative features and materials, including Dual Thermo-R technology, which responds to skin temper-ature, breathable evoKNIT material, used to create functional knitted zones, #puma CELL technology plus unique Hybrid and Jamming cushioning systems. Technical details, cut-outs and dynamic patterns enhance the visual identity of the collection.