fashion&beauty

march 10, 2019 - Puma

PORSCHE DESIGN AND PUMA CELEBRATE THE LAUNCH OF A NEW SPORTSWEAR COLLECTION

Lifestyle and performance wear for city streets

“Driven by urban dynamics” was the concept presented in style at yesterday’s launch event for the first high-end sportswear collection from #porschedesign and #puma. The Kühlhaus Berlin event space offered the perfect setting for various per-formances, staged to showcase the progressive and dynamic nature of the collec-tion.

The two brands complement each other perfectly, bringing together success stories and experiences from the world of motorsport in this new partnership. The timeless, technically inspired #design and premium know-how from #porschedesign combines with PUMA’s sports expertise to create the perfect synergy, as can be seen in the collection in the form of innovative cushioning systems for sports shoes, ultra-light materials and taped seams.
The principle of being “ready to react” underpins the entire range, which includes active wear and leisure sportswear plus sports-inspired statement looks. The collec-tion sets new functional and trend-setting benchmarks thanks to innovative features and materials, including Dual Thermo-R technology, which responds to skin temper-ature, breathable evoKNIT material, used to create functional knitted zones, #puma CELL technology plus unique Hybrid and Jamming cushioning systems. Technical details, cut-outs and dynamic patterns enhance the visual identity of the collection.

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- Documents (2)

Press release

154KB

PresseInfo Porsche Design x PUMA Sportswear SS19

143KB

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