fashion&beauty

march 19, 2015 - Hublot

Hublot at Baselworld 2015

Already 10 years. Only 10 years! 10 years have passed since Hublot unveiled its first Big Bang - the Big Bang Gold Ceramic. In spring 2005, Jean-Claude Biver, now President of Hublot and President of the Watch Division of LVMH, along with his team, led by Ricardo Guadalupe, the brand's CEO, created this new Hublot model - the starting point for a new collection. And how far they have come since 2005: the BIG BANG, now the brand's signature collection, has met with phenomenal success. A perfect illustration of the Fusion concept so dear to Hublot, the iconic design of the award winning BIG BANG, now a watchmaking icon, this year celebrates its 10th anniversary. "Nothing can be born without a good idea," states Jean-Claude Biver. His good idea came in 2005, when he came up with the name "BIG BANG". In fact, the term "BIG BANG" is based on an idea which is central to the art of fusion: the combining of objects and materials which never appear together under normal conditions, for example rubber and gold. The former is harvested from a tree, the latter mined from deep inside the earth. While they never normally appear together, the BIG BANG combines these materials in a striking contrast which appears to bring together past and future. The BIG BANG is based on the element of surprise at encountering materials that are not normally found together: carbon and gold, ceramic and steel, denim and diamonds, etc. To illustrate these surprising combinations of materials, it was essential to create a case that was different to traditional three-part models and which comprised more components. With its 70 components, the BIG BANG embodies the concept of luxury, distinguishing itself through a vast range of subtle refinements. To celebrate the anniversary, Hublot has unveiled a series of sixteen "Manufacture" photographs, each representing a key stage in the design of a Big Bang watch: the Origin with Jean-Claude Biver, Ricardo Guadalupe and the Design team, Casting with the preparation of Magic Gold, the Research & Development department, the Complications department, bar turning, hand fitting, etc. Fred Merz, an independent Swiss photographer based in Geneva and renowned for his portrait artistry (he also created the Hublot Loves Football portraits in 2014), focused on each of these to create impressive artistic pieces that open the door to the world of Hublot.

- Photogallery (52)

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decoration-fredmerz

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electroplating-fredmerz

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grandes-complications-department-fredmerz

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hand-game-fredmerz

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happy-landing-fredmerz

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jean-claude-biver-and-the-creation-of-the-big-bang-fredmerz

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last-step-inspection-fred-merz

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magic-gold-fred-merz

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mathias-buttet-research-development-director-fredmerz

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milling-fredmerz

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profile-turning-fredmerz

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ricardo-guadalupe-and-his-design-team-fredmerz

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spark-machining-fredmerz

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unico-quality-control-fredmerz

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water-resistance-testing-fredmerz

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- Documents (7)

Hublot 10 years Big Bang 2015 ENG

118KB

Hublot Big Bang Alarm Repeater 2015 ENG

126KB

Hublot Big Bang Chrono Perpetual Calendar 2015 ENG

111KB

Hublot Big Bang Ferrari 2015 ENG

36KB

Hublot Big Bang Ferrari Carbon 2015 ENG

32KB

Hublot Big Bang Unico Italia Independent 2015 ENG-2

37KB

Hublot Classic Fusion Enamel Britto 2015 ENG

233KB

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