Press release
220KB
december 23, 2015 - Porsche
Porsche Design presents an exclusive timepiece collection in Bauhaus style - The “1919 Collection" celebrates the iconic tradition in German architecture and design
With a view to the upcoming international watch show, Baselword, next spring, the sports and luxury-lifestyle brand #porschedesign, is presenting another new collection of timepieces: After the renowned German brand, that has become known for its innovative #product design, celebrated its passion for racing with the “Chronotimer Collection”, the new "1919 Collection" is honoring another important milestone in the brand’s history - the Bauhaus movement in architecture and design, which had a profound influence on the company’s founder, Professor Ferdinand Al-exander #porsche. While the “Chronotimer Collection” represents dynamics and sportiness, the new “1919 Collection” perfectly embodies serenity, well-balanced aesthetics, and purist minimalism, which are key elements of the international suc-cess and longevity of the Bauhaus style. The collection will be available at international #porschedesign flagship stores and exclusive fine watch retailers this fall.
"With this collection, we are uniting the past with the future," explains Dr. Christian Kurtzke, President & CEO at the #porschedesign Group. "We are honoring the Bau-haus style as a significant element of our brand’s DNA and are celebrating the upcoming Bauhaus centenary in 2019. I don’t know any other watchmaker that can convey these aspects with the same level of authenticity as #porschedesign."
Focusing on the Essentials
The “1919 Datetimer Series 1” uniquely applies the functional standard of modern architecture to the design of high-quality timepieces. The characteristic gaps at the band attachment and the form-locking transition into the strap add particular light-ness to the puristic aesthetic. The reduced structure of the dial draws the attention to the essential information, the display of time and date. The “1919 Datetimer Series 1” comes in four individual models of timeless elegance and handcrafted perfection that have been crafted to last.
Linking Time and Space
The “1919 Globetimer Series 1” expands the puristic design of the “1919 Collection” with an integrated display for a second time zone. A 24-hour ring was added to the dial, featuring an additional hand indicating the time in a second time zone. A fea-ture that is especially appealing to international travelers, spending time in multiple time zones. The “1919 Globetimer Series 1” displays the time simultaneously at the destination as well as at home and is available in four models. The case back shows the 24 global time zones.
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