In early September at Nike’s World Headquarters in Beaverton, Ore., nine players in the #nba and WNBA’s rookie and sophomore class arrived for a custom design session with NikeiD. The purpose was to d...
Announced in June 2015, Nike’s partnership with the #nba begins with the 2017-18 season. Today, and prior to a major launch in early fall, #nike and the #nba release details of four new primary unifor...
adidas #running unveils the second generation of #alphabounce with Aramis inspired print technology in a new campaign featuring athletes more focused on offense and defense than pace or laps.The :60 f...
In Nike’s 44-year history, fewer than one percent of its endorsed athletes have been given a signature shoe. Joining one of the most exclusive clubs in all of #sport, #paulgeorge will debut his first ...
Today #adidas introduces its newest collaboration, #adidas Athletics x Reigning Champ, bringing together the best of both brands with premium apparel and footwear made for athletes. This collection ma...
As the #nba season tips off, #nike Inc. athletes take the court in #nike Basketball’s "Battle Grey" shoes. LeBron James and Kyrie Irving wore the #soldier10 and #kyrie2, each adorned with special gold...
For the past 26 years, Craig Sager and his audacious style have graced the #nba sidelines as a part of the NBA’s Thursday night telecast. While it is the loud prints and disregard for clashing colors ...
Last year, the impossible happened. A deficit so hopeless, only the extraordinary could conquer it. But a gutty shot and a stunning chase-down block later, and the dream was realized. A championship w...
Press release available only in original language. adidas today unveils two additional college basketball uniforms for University of Louisville and University of Nebraska to wear during Black History ...
Press release available only in Italian To celebrate the appointment of Andrew Wiggins of the Minnesota Timberwolves Akia NBA Rookie of the Year, adidas introduced a limited version of Crazylight Boos...
NBA All-Star point guard debuts first signature shoe at exclusive “Dame Love the Fans” event Damian Lillard has earned a reputation for being one of the hardest working, confident and clutch players i...
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