Cookie Consent by Free Privacy Policy website The Nmd S1 ryat
aprile 20, 2022 - Adidas

The Nmd S1 ryat

Comunicato Stampa disponibile solo in lingua originale. 

AN OUTDOOR-INSPIRED BOOT, BY #adidas ORIGINALS AND PHARRELL WILLIAMS’ HUMANRACE™, GEARED FOR NEW TERRAINS

Building on the design language of the NMD S1, and the original NMD before it, #adidas Originals and Humanrace™ unveil the #nmds1ryat, a hiking-inspired boot stemming from Pharrell Williams’ renewed love and appreciation for the outdoors.

When the design of the #nmds1ryat commenced, #people were discovering and adjusting to new ways of living. While the shoe was created through a series of 3D prototypes, the design process also sought to reflect the complexities of our present-day reality, incorporating multiple, occasionally contradictory, ideas: material realities and imagined futures, objects of beauty, and tools for performance. The result is a shoe that is sensitive to culture’s ever-shifting tectonic plates, straddling the past and future, individual and community, mountain and metropolis. This is the new performance criteria.

 “The RYAT is a cultural artifact and an object for humans pushing forward on our planet,” says Williams of the intent of the shoe.

The #nmds1ryat offers functional design, made from durable materials, in which every element and detail serves a purpose. The shoe’s upper is constructed from a mix of premium suede and leather overlays, while a rubberized TPU mudguard and toecap add to the shoe’s sense of utility. The design is completed with a Boost midsole for ultimate underfoot cushioning and a rugged outsole featuring Trefoil-shaped grip. A predominantly white colorway imagines the idea of future utopias, presented via a frictionless combination of the urban and outdoors.

 To accompany the shoe’s release, renowned illustrator Gangbox has offered an interpretation of the design in his signature maximalist style, creating a character who is seemingly equipped for every possibility. Similarly, the visual identity of the #nmds1ryat channels the idea of rugged terrain.

 Launching on April 23, 2022, the #nmds1ryat will be available through #adidas.com/pharrell, in-store, and via select retailers.