Press release
2MB
gennaio 05, 2022 - Adidas
Prada and Adidas celebrating timeless design and championing future consciousness through the Adidas for Prada re-nylon collection
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Together with Prada we are returning to introduce a new chapter of our ongoing collaborative #partnership – blending Prada’s expert craftsmanship with our lineage of sportswear innovation. Today, both brands are pursuing shared commitments to crucial sustainability goals while celebrating two timeless icons: the #adidas Originals Forum and Prada’s Re-Nylon fabric.
Demonstrating this partnership’s commitment to innovation, the #adidas for Prada Re-Nylon collection reimagines luxury sportswear through a more sustainable lens. For the first time in the collaboration’s history, this collection includes ready-to-wear, accessories, and bags, as well as elevated takes on the #adidas Forum High and Low silhouettes. Each piece has been made in Italy by Prada, composed of the brand’s signature, infinitely recyclable Re-Nylon fabric.
First launched in 2019, Prada Re-Nylon is a groundbreaking textile created through the recycling of plastic waste collected from oceans and textile fiber waste – it can be purified and recycled indefinitely, with no loss of quality. Prada Re-Nylon is a fundamental reflection of Prada’s environmentally conscious ideology and commitment to sustainable practices – woven into the very fiber of its signature fabric. This celebration of Prada Re-Nylon through the #adidas for Prada collection underscores a landmark: the shift of the entire Prada production from virgin nylon to Re-Nylon, achieved by the end of 2021.
We are also set to celebrate the inherently innovative spirit of their latest collection with a unique digital activation, bringing brands and people together in a radically inclusive manner. Collaborative by nature, fans of the collection will be invited to participate in the metaverse with #adidas and Prada through open-source co-creation.
The #adidas for Prada Re-Nylon collection launches globally on January 13th, 2022 via Prada boutiques, prada.comand adidas.com/prada.
The #adidas for Prada Re-Nylon Collection
The Footwear
Delving into and then reimagining the #adidas archive, the #adidas for Prada Re-Nylon collection sees Prada transform the legendary #adidas Originals Forum silhouette.
A balance between luxury artisanal craftsmanship and sporting excellence, the #adidas Originals Forum High and Low silhouettes are elevated in their construction with Prada’s groundbreaking Re-Nylon textile. The functional and aesthetic identity of the #adidas Originals Forum is then playfully reinterpreted, with the addition of removable Prada mini-pouch attachments featuring the brand’s signature enameled metal triangle. Simultaneously elegant and subversive, the reimagined #adidas Originals Forums also feature luxurious leather Three Stripes details and forefoot overlays, highlighting Prada’s world-renowned leather-working expertise. The #adidas for Prada Re-Nylon Forum High and Low sneakers are available in monochromatic black and white colorways and arrive in premium boxes with dust bags, bearing the instantly recognizable logos of each brand.
The Ready-to-Wear and Accessories
The ready-to-wear and accessories offering sees Prada turns its focus inward, reworking signature pieces with iconic #adidas branding – executed in Re-Nylon textile. The collection includes: the #adidas for Prada Re-Nylon Track Coat, the #adidas for Prada Re-Nylon Tracksuit, the #adidas for Prada Re-Nylon Sweater, the #adidas for Prada Re-Nylon Hooded Jacket, and the #adidas for Prada Re-Nylon Bucket Hat. Sleek, innovative, and refined, each piece is available in a duo of color iterations – black with white stripes and white with black stripes – detailed with Prada’s historic enameled triangle logo.
The Bags
Authentically reflecting Prada’s design language yet fusing the DNA of both brands, the #adidas for Prada collection also features a suite of six expertly crafted bags. A timeless expression of #adidas and Prada’s house codes, the three larger bags on offer include: the #adidas for Prada Re-Nylon Travel Bag, the #adidas for Prada Re-Nylon Backpack, and the #adidas for Prada Re-Nylon Shopping Bag. Combining unparalleled luxury with functional excellence, the selection of smaller bags includes: the #adidas for Prada Re-Nylon Bandoleer, the #adidas for Prada Re-Nylon BP Hoodie, and the #adidas for Prada Re-Nylon Belt Bag. Each piece is brought to life through the blending of two timeless emblems: adidas’ signature Three-Stripes detailing and the metallic triangle logo of Prada.
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