LG takes to the runway during fashion week

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From newly designed street wear, injections of color and wearable art, it was clearly out with the old and in with the new at Australia’s highly anticipated #fashion #event of the year last month. Afterpay Australian #fashion Week (AAFW) provided Australian designers with the opportunity to launch their latest #fashion lines to influential industry members and technology was at the forefront of this year’s longstanding #fashion #event, enhancing show formats and experiences both on the runway and behind the scenes.

And who better than #lgelectronics in Australia to educate guests about technological advancements in garment care? So it made perfect sense for LG to team up with AAFW as the official laundry appliance partner at this year’s #event.

Not only did #lgelectronics get to introduce the large capacity LG Styler and LG WashTower to the Australian market for the first time, the sponsorship also provided an opportunity to connect with new consumer segments and collaborate with influential #fashion industry personalities.

Right in the heart of the central hall at AAFW where some of Australia’s most iconic designers and personalities wandered in between shows, #lgelectronics had its brand activation set up with its Styler and WashTower products. The space known as the LG Refresh Zone mimicked the design of a luxury walk-in wardrobe. Guests had the opportunity to experience the unique benefits of the LG Styler, whereby they could refresh their coats, jackets and other garments by checking them in between shows.

Adhering to COVID-19 local government requirements and to ensure the safety of all attendees at AAFW and those who entered the LG Refresh Zone, guests were required to check-in using the Service NSW app and have their temperatures checked upon entry. Guests were furthermore encouraged to wear face masks during the shows and whilst visiting the LG Refresh Zone. At the same time, capacity was monitored and hand sanitizer was readily available throughout the venue.

Further information in the press release to download