Cookie Consent by Free Privacy Policy website Greubel Forsey and Chocrón Joyeros are happy to announce their new collaboration
dicembre 22, 2020 - Greubel Forsey

Greubel Forsey and Chocrón Joyeros are happy to announce their new collaboration

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Greubel Forsey and #chocronjoyeros join forces in a brand new exclusive #partnership in the Spanish market. Founded over seven decades ago, #chocronjoyeros is a globally recognized retailer with the same spirit of innovation found in each #greubelforsey creation. The two houses, united in their passion for fine watchmaking, share a common philosophy that guides them in their everyday quest for excellence.

Three exclusive timepieces will be exhibited in the prestigious Madrid boutique, located in the Salamanca district. Among them, the GMT Earth and its rotating terrestrial globe, which allows an extraordinary spatial vision of our Planet Earth. Aficionados will also be able to discover the Tourbillon 24 Secondes Contemporain as well as the Signature 1.

Greubel Forsey and #chocronjoyeros are delighted to embark on this new and promising #collaboration.

“We are very proud to open a new chapter for #greubelforsey in Spain with one of the most renowned retailers of the world. It is a great privilege to build a new #partnership together with the Chocrón family.“

Antonio Calce
Chief Executive Officer of Greubel Forsey

“Chocrón Joyeros is proud to announce an agreement with #greubelforsey to be the exclusive retailer for Spain. The values of both brands walk in the same direction and the way #greubelforsey is focused on high standards of craftsmanship to exceed the limits of what is possible fits perfectly with our philosophy.”

Moises Chocron
Chief Executive Officer of #chocronjoyeros

When Robert Greubel and Stephen Forsey teamed up and launched #greubelforsey in 2004 in La Chaux-de-Fonds (Switzerland), they refused to believe that everything had already been invented in watchmaking. Going against the grain, they focused their energy on uncompromising innovation and the most difficult elements of hand finishing, bringing back a level of excellence that would rival even that achieved by 18th/19th century masters. Each of the 100 timepieces created a year arises out of excellence all the way through each step of creation, realization, transmission and sustainability. Every one of the 7 fundamental #greubelforsey inventions, rigorously developed through the EWT Laboratory, adds a new chapter to the history of watchmaking. Through the 30 unique and original calibres created since 2004, Robert Greubel and Stephen Forsey continue to share and perpetuate their passion and vision of contemporary mechanical watchmaking.

Founded in 1948 by D. Carlos Chocrón at just 18 years of age, #chocronjoyeros has embodied for more than seven decades the values of excellence and tradition in fine watchmaking. In its stores in Madrid, Marbella and Ceuta, the house shares its expertise and know-how passed down through four generations, offering innovative objects of the highest quality. The experience gained over the years has allowed #chocronjoyeros to gain international recognition while keeping its Spanish roots. With Moisés Chocrón at its head, the house is recognized around the world for its professionalism and discretion.