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novembre 05, 2020 - Lancôme

The Chiara beauty show by Lancôme

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MORE THAN 46 000 #beauty FANS WATCHED LIVE #chiaraferragni UNVEIL HER NEW MAKE-UP COLLECTION IN COLLABORATION WITH LANCÔME
PARIS, 05th of November, 2020 - This week, Lancôme pushed again the boundaries of online eventing with a new generation of live shopping events, in an evening dedicated to fun and all things makeup – starring Lancôme's ambassador, #chiaraferragni.
 
In celebration of her second must-have collection with Lancôme, Chiara played host for an event that was open to all –including press, influencers and Lancôme fans everywhere.  A hit for sure, Chiara's #beauty Show united #beauty lovers and makeup addicts from all four corners of the world in a completely novel experience.
 
With plenty of surprises throughout the online live session, Chiara revealed her new collection – full of statement colors inspired by her effortless urban chic style and glamorous Milan #fashion Week looks – all in glittery packaging topped with her signature winking eye.
 
Continuing the first part of the show, Lancôme Creative Director, Lisa Eldridge, performed a live makeup tutorial, using Chiara's new collection. To close part one, Anna Della Russo, #fashion icon and Creative Director of Vogue Japan, took part in the live in a video call.
 
To complete the show, Chiara joined her sister, Valentina Ferragni, and her best friend, influencer Veronica Ferraro, for a pyjama party – the best way to share #beauty secrets with one another, as well as the live audience.
 
Having successfully attracted more than 46 000 viewers and generated 200 000 likes and comments, the Chiara #beauty Show once again underscores Lancôme's commitment to leading the way for new model of consumer engagement that combines #beauty expertise with an intimate look into the life of an ambassador – in addition to instant live shopping.

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