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giugno 29, 2020 - Fila

FILA and Rowing Blazers Announce a Limited-Edition SS20 Capsule Collection

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NEW YORK, NY –June 25, 2020#fila and #rowingblazers announced today the launch of a limited-edition capsule collection for SS20. The #fila x #rowingblazers capsule includes 7-pieces spanning jackets, joggers, a polo shirt, shorts, and a custom footwear silhouette. Ranging in price from $95-$175 and available for purchase exclusively at www.RowingBlazers.com, the pieces fuse streetwear designs with an updated and reimagined preppy style.

“Rowing Blazers has an unconventional approach to classics, merging collegiate inspired styles and youth culture,” said Louis W. Colon III, VP of Heritage & Trend at #fila North America. “The #partnership was a natural fit for us. As #tennis continues to drive #fashion trends, this was an opportunity to integrate FILA’s rich heritage in the sport with a fresh, unexpected twist, and in a way that is authentic to both brands.”

The #fila x #rowingblazers capsule refreshes iconic #fila silhouettes with modern and bold details. FILA’s signature red and navy hues are decorated with elements like the zig-zag pattern synonymous with the #rowingblazers brand. The Agostino Jacket ($175) and the Bello Jogger ($135) both launch in two colorways, red and navy, and are trimmed with the zig-zag design. The Fidelio Polo ($110), offered in gardenia and navy, is revealed with a vertical zig-zag motif, while the Benvolio Short ($95) features an elastic waistband embellished with the same pattern. All of the items within the capsule include a dual-branded patch logo.

To complement the apparel, the #collaboration also includes the #fila #tennis 88 x #rowingblazers ($150). The footwear, designed in full grain leather, features the zig-zag graphic on the signature #fila flag and along the heel, with two lace offerings of white or the zig-zag pattern. Additional design details include Rowing Blazers’ colorful croquet stripe detailing on the insole, a dual-branded quarter logo, and #rowingblazers branding on the tongue.

“I’ve been a fan of #fila for a long time. It’s one of the great classic sportswear brands of all time, and it’s a privilege to collaborate with them,” said Jack Carlson, #rowingblazers founder. ”When I was a grad student at Oxford, I used to play #tennis on the university's grass courts - usually decked in full #fila. But it’s such a rich brand with so many different great connotations - from #tennis courts to ‘70s classics to the radical twists of FILA’s ‘90s Magic Line. We wanted to draw on this heritage and put our subtle #rowingblazers spin on some of FILA’s most iconic pieces, including a special, limited-edition #tennis 88 sneaker emblazoned with our signature zig-zag.”

For more information about the #fila x #rowingblazers collection, please visit www.RowingBlazers.com. Follow and join the conversation on social media @FILAUSA @RowingBlazers #FILAxRowingBlazers.