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gennaio 30, 2020 - Nike

maharishi By You Air Max 720

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January 30, 2020 - maharishi's latest program with #nike by You celebrates the merger of technology and nature. 

Using Nike’s tallest Air unit, which is constructed from 75 percent recycled material, the maharishi By You #airmax720 carries a distinct custom camouflage inspired by leopard spots. “Camouflage, in truth, is an abstract rendition of nature,” says maharishi founder Hardy Blechman. 

maharishi's abstraction of the leopard print is translated in a custom jacquard knit upper that comes in a choice of colors: leopard heat, leopard moss, leopard desert and leopard noble red. The depth of the camouflage is extended by a balance between the base surface of the fabric and the flocked yarns that sit about it. This creates a strong textural dimension, as well as a subtle shift of personality, depending on time of day.

Further customization comes in the form of a selection of maharishi “truisms” — “THE TRUTH IS ONE” or “WISE TYGERS” — which can embellish the Air unit. 

The maharishi By You #airmax720 can be customized now and will be available February 3 from nikebyyou.nike.com/maharishibyyou.