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aprile 23, 2019 - Puma

Puma revives the heritage Roma sneaker

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Sports company #puma launches #roma 68 OG, a timeless classic that was originally launched to celebrate Italy’s historic Euro Cup Victory in 1968. Known for its minimalist good looks, the sport-turned-street icon returns over 50 years later through a series of drops and exciting collaborations in 2019.

ROMA is the stuff of #puma Archive legend. The original, which debuted in 1968, was geared for sprints, hurdles and sweatbands with its padded styling. On the heels of its sporting #heritage, the sneakers versatile and sleek design gained popularity among football casuals in the 80’s. A subcultural icon in its own right, it soon became synonymous with #fashion and street culture for its retro cool appeal.

A perfect nod to its rich #heritage, the 2019 edition is revived in all its glory featuring OG colorways and luxe materials. With a premium leather upper, the sneaker’s low-profile cut is fitted with a gum outsole and reinforced heel to provide extra comfort. Completing the look with an iconic blue Formstrip and gold branding on the upper, the sneaker pack debuts in Whisper White – Blue Yonder colorway. 

The #roma 68 OG drops globally at #puma.com, #puma stores and retailers on April 20, 2019.