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marzo 28, 2019 - Nike

Jordan Brand Celebrates the Air Jordan I's History In Skateboarding Culture

Comunicato Stampa disponibile solo in lingua originale. 

When it released in 1985, the #airjordan I challenged all prior signature shoe conventions. The colors (some not-so-rules friendly), the swagger, the athlete — it all contributed to a seismic shift for #nike and for the athletic footwear industry at large. In the years following its debut, the #airjordan 1 also took on an unintended legacy, that of iconic skateboard shoe.

The silhouette’s high collar and Air cushioning were well-suited for the era's Vert skaters. Its color range also attracted a group of skateboarders who were helping to define street skating. A cameo video appearance on the feet of Lance Mountain in 1987 more or less solidified the #airjordan I as a skate classic. And from then, even when it wasn’t the shoe being worn, it was often the shoe that inspired what was being made. In 2014, the first official skateboarding AJI was released in collaboration with #nike SB and Lance Mountain.

This season, #jordan Brand celebrates this history in skateboarding culture with a range of #airjordan I lows and highs. The collection is highlighted by a collaborative effort with #nike SB on two #airjordan I highs that pay homage to important locales in the respective histories of #jordan Brand and skateboarding — Chicago, Los Angeles, New York and Paris. Both of the #airjordan I x #nike SBs colorways are designed to age beautifully and reveal a gorgeous underlay with consistent use.

The #airjordan 1 lows will be available starting April 1 and the #airjordan I High x #nike SB colorways release May 25.