Press release
75KB
marzo 10, 2019 - Puma
PUMA AND ADER ERROR LAUNCH NEW COLLECTION INSPIRED BY YOUTH CULTURE
Comunicato Stampa disponibile solo in lingua originale.
Global sports brand #puma and ADER ERROR are back for the second season with a brand-new collection that pushes trends and innovations to the limit. The artist collective once again re-invents original thinking with unique design approach that blurs the lines between art, #fashion and sportswear.
Designed around the theme ‘FASTER THAN YOUTH’, the latest edition of the #puma x ADER ERROR capsule draws inspiration from the youth who are always ahead of trends and represent the future. Continuing to build on their unique ‘FUTRO’ concept, the artist collective skillfully combines retro and futurism for a fashionable and young consumer.
PUMA silhouettes are reimagined with bold colors and a unique fusion of future and retro influences, handwritten and misplaced logos to create a sense of individuality and deliberate mistakes. Neutral tones highlighted with a playful mix of color and hand-drawn graphics, the RS-X ADER ERROR features vintage suede, leather and mesh upper decked with contrast color blocked overlays, reflective trims, and unique eye-stay shape design. With a sculpted layered sole featuring PUMA's RS (Running System) cushioning technology, the look is finished with unique ripped double-tongue construction with co-branded graphic label and detachable branded metal lace jewel.
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