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febbraio 18, 2019 - Adidas

Adidas running unveils the New Ultraboost 19; the most responsive Ultraboost ever

Comunicato Stampa disponibile solo in lingua originale. 

Herzogenaurach, February 11 – Today, #adidas #running unveils the all-new #adidas Ultraboost

19, the most responsive, energy-charged version of the iconic #running silhouette to date.
To create the new #adidas Ultraboost 19, #adidas designers and product developers worked with
thousands of runners worldwide to totally reinvent the #running shoe. Together, they simplified
the original #adidas Ultraboost from 17 pieces to just 4 performance-driven components,
creating a lighter, reboosted silhouette with more responsiveness for a game-changing
running experience.

The reimagined shoe features:
•Optimized BOOST, with 20% more BOOST in the midsole to inject more energy into
each step
•This works alongside a brand-new Torsion Spring to propel you forward effortlessly.
The result of this high-tech configuration is a shoe that blasts back more energy and
moves with you, so every stride is full of power and no energy is wasted in the transition
•With regards to the fit, the 3D Heel Frame cradles the foot on impact, providing
enhanced support and stability for a more confident run
•The pioneering one-piece Primeknit 360 upper snugly wraps the foot for enhanced
support and lightweight comfort
The #adidas Ultraboost 19 was inspired by, and made for, a new era of #running. A type of
running that is more creative, sociable and open than ever before. To celebrate this, adidaswill launch the ‘Recode Running’ campaign which champions how runners are transforming
the sport every time they run. The trailer, which launches today, February 11, explores how
runners from all over the world are ripping #running apart and sticking it back together in
creative ways.

Sam Handy, VP Design, #adidas #running, said, “Running is constantly evolving, so we designed
the reboosted and re-energized #adidas Ultraboost 19 to empower runners all over the world
to keep challenging and changing what #running is and what it looks like. We have created a
shoe that provides more energy return than ever before so that all runners can run with power
and confidence in whatever way their creativity takes them.”

Early supporters of the new #adidas Ultraboost 19, who were first in the world to experience
the shoe, include adidas’ biggest global athletes and entertainment influencers, such as
football players Lionel Messi, Paulo Dybala and Paul Pogba, track and field star Wayde van
Niekerk, Hollywood actor Chadwick Boseman and style icon Kendall Jenner.

Ater selling out the first exclusive colorway, the #adidas Ultraboost 19 Laser Red, in under
seven minutes in the US and China, the model drops worldwide on February 21. Three other
limited-edition colorways, Dark Pixel, Refract and Bat Orchid, that have launched since
January are available to buy at exclusive retailers.

Sign up for more information at #adidas.com/running_ultraboost. Follow the conversation on
Instagram, Facebook and Twitter and using #ULTRABOOST and @adidasrunning.