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febbraio 04, 2019 - Puma


Comunicato Stampa disponibile solo in lingua originale. 

Keeping with PUMA’s RS chronicles this season, #davidobadia co-creates the RS-1 CC sneaker. First released in 1985, the latest iteration is built with a vintage-like nylon upper and suede overlays. Decked atop an off-white midsole that’s fitted with the innovative Running System (RS) technology, the sneakers sport a unique zig-zag stitched Formstripe overlay and embroidered #puma branding on the heel piece. Dropping in unique Cordovan-PUMA silver and Glacier Gray-Inca Gold colorways, the design fuses Harmony’s minimalist vision with PUMA’s sports-inspired staples.

Completing the sneaker pack is the famed #puma Crack that debuted at 1968 Mexico Summer Games worn by track athlete and gold medalist Tommie Smith. In what could’ve been the most powerful gesture in sports history, at the awarding podium witnessed by thousands of #people, he raised his right fist as a silent protest against racial inequality. 

The name ‘Crack’ was coined from the German language where it describes someone, usually a sportsman, who is exceeding in something. The Crack has since paved the way for other #puma classics in the coming years, more notably the #puma Suede. The #puma Crack is back in its OG glory 50 years since it first came out, in a series of classic colorways in a special edition box, curated by #davidobadia

PUMA Co.Creative sneaker pack with David Obadia  drops on February 12th on #puma.com, #puma Stores and retailers worldwide.