Cookie Consent by Free Privacy Policy website Adidas and Billie Jean King collaborate to drive change for girls in sport
agosto 27, 2018 - Adidas

Adidas and Billie Jean King collaborate to drive change for girls in sport

Comunicato Stampa disponibile solo in lingua originale. 

- Currently girls of NYC drop out of #sport at 2.4x the rate of boys

-With Here To Create Change adidas partners with original change-maker BJK to help keep girls in #sport by identifying the barriers faced by amateur, professional and future female athletes

- #adidas celebrates BJK with a limited edition AM4BJK SPEEDFACTORY product drop, uniting an iconic sporting legacy with technological innovation for today’s athlete 

NEW YORK, Aug. 26, 2018:Today on Women’s Equality Day, #adidas - a global leader in #sport performance - announces its commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that less than 1 in 3 girls continue to play #sport after school, #adidas kicks off Here to Create Change, which commits to breaking down the barriers that see nearly 1.7 million potential female athletes quit playing in NYC alone.

Currently, girls of NYC are dropping out of #sport at 2.4x the rate of boys. The drop off is significant. During middle school there is only a 5% gap between the percentage of male and female athletes, which rises to 13% in high school, with the biggest decline between the ages of 17 and 18. At today’s rate, girls are 1.5x less likely to play #sport than boys, and by the age of 19 only 29% of girls (versus 56% of boys) will play any #sport at all.

When asked, 28% of girls - over 670,000 potential NYC athletes - said they dropped out as there were fewer opportunities as they got older. However increased infrastructure (24%), coaching (12%) and free spaces (26%) would significantly encourage female sporting creators to stay in the game.

Further information in the press release to download