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Training apparel is the most democratic of sport design. Stripped of any external ornament — like that which can come from team apparel — it speaks with function first.
“In the space of training, the aesthetic is 100 percent informed by a garment’s purpose,” says Kurt Parker, Nike’s VP of Apparel Design. Because of that, the category is ripe for evolution and experimentation. That’s where Matthew M Williams comes in. The American designer (now based in Italy) behind breakout label Alyx has made his name by deftly balancing a unique aesthetic with an unwavering eye for utility. Collaborating with #nike, Williams has produced a collection that gives a human touch to a data-driven, purpose-led series of training shirts, trousers and accessories for men and women.
Further information in the press release to download
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