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• #adidas athlete #wilsonkipsang will race the Tokyo Marathon for the second time wearing the elite raceday #adidas #adizerosub2 silhouette
• The #adidas #adizerosub2 is the lightest and fastest #running shoe #adidas has ever created
• Featuring BOOST Light technology, the silhouette redefines fast, stable, lightweight comfort
• Available worldwide for consumers on March 15th
Herzogenaurach/Tokyo, February 23rd, 2018: One year after #running the fastest marathon time ever recorded on Japanese soil, #adidas athlete #wilsonkipsang returns to Tokyo with ho pes of breaking his own course record wearing the elite #adidas #adizerosub2. To celebrate the silhouette being made widely available for the first time ever, Wilson will hand over the cutting
edge racedayonly shoes to the fastest #adidas Runners racers after completing the 2018 marathon.
Engineered specifically for elite athletes on raceday, the #adidas #adizerosub2 is the most advan ced, fast and lightweight #running shoe ever created by #adidas. Featuring brand new BOOST Light technology, the silhouette has been in the making since 2012 in collaboration with adidas' topperforming athletes, including Kipsang himself, who has been training to make sporting histo ry by #running a marathon under two hours. Now, following the Tokyo Marathon, #adidas will set fast free by making the silhouette available to the fastest consumers around the world.
Wilson Kipsang, 2017 Tokyo Marathon champion and #adidas athlete, said: "Every marathon be gins long before the starting line. The last 42km reflect the months of effort, preparation and de dication that I have put in to get here. I am excited to be back in Tokyo and eager to race again in the #adidas #adizerosub2. They are the fastest, lightest and most responsive #running shoes I have ever raced in and I hope they enable me to achieve my fastest time on the course."
The racedayonly pinnacle performance silhouette is the essence of Adi Dassler Standard num ber 1: only the best for the athlete. Like a Formula 1 car designed for highspeed road racing, the #adidas #adizerosub2 is made for the fastest runners around the globe and features a full length BOOST Light midsole which combines industryleading energy return with adidas' lighte stever BOOST foam.
Inspired by the lightness of clouds, the iconic BOOST system has been reimagined in a silver marble pattern for the first time ever. A singlelayer upper of ultralight fabric engineered from re ducedweight mesh with internal reinforcements and advanced Microfit gives athletes superior support, comfort and fit. In the outsole, the Continental Microweb (evolved from Stretchweb) maximises grip and reduces slipping so athletes can run at maximum efficiency for the full 26 mi les on race day.
Matthias Amm, Product Category Director, #adidasrunning, said: "adizero is our fast franchi se and over a decade has made history by owning four world records. We are excited to see Wil son race the Tokyo course again and even more excited to be able to empower the best runners around the world to achieve their personal records with adidas' fastest longdistance #running shoe ever created."
The silhouette was first prereleased in September 2017 at the Berlin Marathon Expo to a very limited group of marathon participants. The #adidas #adizerosub2 has a MRRP of $180 and will be available online and in #adidas stores worldwide from March 15th, 2018. To find out more, please visit: #adidas.com. Follow the conversation at #adizero sub2 @adidasrunning on Insta gram, Twitter and Facebook.
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