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dicembre 07, 2017 - Citroen

Citroën showrooms: a transformation underway!

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Citroën is undergoing a complete transformation: not only is the brand revamping its vehicle range but it is overhauling the entire customer experience it offers, beginning with its showrooms. 
That is how La Maison Citroën” came about. This new urban retail concept was unveiled in #paris and is now being introduced worldwide (in China, Latin America, etc.). Thirty such outlets are due to open their doors by the end of 2018. 
In line with this concept, the brands dealerships are being modernised too, with new interior designs to be introduced throughout the global network by 2019.

As part of this metamorphosis, Citroën is currently working on opening a new flagship store, following the permanent closure of its Champs-Elysées store, C_42, at the end of the year.

These initiatives all share the ambitious purpose of rewriting the rulebook that governs conventional retail in the #automotive industry and offering a warm, homely experience that lures new customers.

More information on the press release