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BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) hosted its 2017 Investor Day today which provided an overview on how the Company is accelerating its next phase of long-term, sustainable and profitable growth. Fueled by the Consumer Direct Offense, the Company stated during the investor meeting that it expects to drive high-single digit revenue growth, expanding margins and mid-teens earnings per share growth on average over the next five years.*
“The consumer today expects a premium experience, with innovative product and services delivered faster and more personally,” said #markparker, Chairman, President and CEO of #nike, Inc. “Fueled by a transformation of our business, we are attacking growth opportunities through innovation, speed and digital to accelerate long-term, sustainable and profitable growth.”*
Consumer Direct Offense
The Company expanded on its new Consumer Direct Offense which aims to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories this new offense will connect the #nike Brand and products with consumers in new and more powerful ways across 12 key cities and 10 key countries.
Triple Double Strategy
The Company noted that it is investing in its Triple Double Strategy to drive growth through three core areas of the business. These three core areas include:
2X Innovation: To double the cadence and impact of innovation, the Company will lead with more distinct platforms and scale innovation faster, will edit-to-amplify to give consumers better choices and will create new aesthetics spanning both #sport and style;
2X Speed: To double speed to market by reducing the average product creation timeline by over 50 percent through investments in end-to-end digital capabilities to serve consumers faster;
More information on the press release
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