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giugno 02, 2017 - Adidas

adidas Shapes Future of Performance Customization with FORGEFIBER Technology

Comunicato Stampa disponibile solo in lingua originale. 

Efficient Stitching Process Debuts in alphabounce
Provides More Support Using Less Thread
Portland, Ore. June 1, 2017 - #adidas introduces FORGEFIBER​, an innovative stitching technology that efficiently provides precise fit and support in performance footwear. #forgefiber, a process using TPU-coated yarn, maximizes the ability to provide targeted zones of stretch and lockout when stitched and heat compressed resulting in 30 percent more resistance using less thread. 
“Every #sport is about movement and every athlete is unique,” said Jon Munns, senior design director on the #adidas Future team.  “They all have different needs and when we are designing products for them, we are trying to create the very best for them to support their movement.”
The first iteration of #forgefiber technology is available this month in a limited edition #alphabounce with a visual aesthetic driven by the creation process.  The design process was inspired by body movement and the exploration of how organic cell structures grow. The strength of the structure is driven by a randomization in the stitch structure. The outcome is a stronger, more flexible fabric upper that behaves differently for each type of #sport. The density and angles of the stitching can be changed to create higher levels of support, multidirectional benefits like lockout and conformity, and fine-tuning based on the size of the athlete.
“Running is more about linear movement,” said Jason McGinnity, a designer on the #adidas Future team. “The super flexible and strong #forgefiber upper for a runner will provide enhanced lockdown and stability in the midsole for a smooth gait cycle.  For basketball we want to be much more prescriptive in certain areas of the shoe, like on the lateral for heavy cutting.”
The #alphabounce LTD #forgefiber in core black is available in June for $140 on adidas.com​​. All authentic #forgefiber products will feature a stylized lockstitch closure. Current availability is limited, with more products featuring the new technology coming soon. Follow the conversation using #alphabounce at @adidasUS on Twitter.