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marzo 21, 2017 - Nike

Nikelab partners with vision-airs to celebrate nike air and air max day

Comunicato Stampa disponibile solo in lingua originale. 

The original #nike Air Max was a running shoe, but it was also much more than that; it was the end product of the dreams of countless footwear pioneers.
Over the years, a range of collaborators, from fine artists to couture designers, have opened new imaginative apertures for Air. Their visions of the #nike Air Max line have thus inspired fresh perspectives as well as reaffirmed the essential power of Air Max: It’s not a shoe, it’s a platform for future exploration.
Now, with the 30th anniversary of Air Max on the horizon, #nikelab highlights visionaries representing architecture, design, style and art to reimagine #nike Air. Marc Newson, Riccardo Tisci and Arthur Huang — each a leader in their respective field — elevate aspects of different Air Max icons, from the Air Max 1 to the all-new #nike Air VaporMax, in their own distinctive ways.
To conclude NikeLab's Vision-AIRS program, a new generation of designers explore the concept of walking on air. Representing the world’s top #fashion schools, these young creatives take #nike Air VaporMax as their inspiration for a series of Experiments in Style.
NikeLab and industrial design icon Marc Newson join forces to distill the essence of industrial craft and technology. The result is a combination of Newson’s cultured aesthetic and Nike’s future-forward technologies — FlyKnit and Air VaporMax. — yielding a lightweight, uniquely elegant new silhouette. Inspired by traditional moccasin construction, Newson’s vision of Air Max joins a full-grain leather chassis and Velcro strap frame to pre-molded #nike Flyknit sockliner with a striking cross-stitch. A TPU cupsole bonds the upper to the breakthrough #nike VaporMax Air unit, allowing the shoe a lightweight and responsive underfoot feel.
Fashion legend Riccardo Tisci channels his unmistakable aesthetic through the legendary ‘90s icon that shaped Italian footwear culture. The updated #nike Air Max 97 gets an elevated mid-cut that draws simultaneously from Tisci’s Italian couture influences and streetstyle background. A concealed zip pocket on the tongue gives the shoe some added functionality, while a translucent milky white outsole creates a stunning contrast with the runway-inspired tumbled synthetic leather and synthetic suede underlays of the upper. To finish it off, foil accents and embossed logos update the OG tooling.
Featuring new tooling and materials, the #nikelab Air Max 1 Ultra 2.0 x Arthur Huang is among the lightest Air Max 1 ever built. Honoring the idea of encapsulated innovation, Miniwiz CEO and architect Arthur Huang has created a lightweight package made entirely of post-consumer materials, complementing the Air Max and helping to both spark the imagination and redefine the possibilities of modern manufacture.

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