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gennaio 14, 2017 - Adidas

adidas Unveils Arthur Ashe Tribute Collection

Comunicato Stampa disponibile solo in lingua originale. 

To innovate for the future, #adidas celebrates the legacy of pro tennis player #arthurashe and his contributions to #sport through an exclusive footwear and apparel collection. The first release of the #arthurashe Tribute Collection, limited-edition styles of the Harden Vol. 1, Dame 3 and D Rose 7 signature basketball shoes, pays homage to the pioneering philanthropic and athletic abilities of one of the world's greatest tennis players.
Honoring Ashe's career and heroic passion for serving others, the Harden Vol. 1, Dame 3 and D Rose 7 editions are designed with scholastic legacy webbing, a multi-color pattern featured along the sockliner, collar and additional silhouette details for the honorary degrees he received from more than 20 universities during his life and posthumously.
Harden Vol. 1 features a black and gray knit upper capped off with premium white leather and black contrasts, while Dame 3 and D Rose 7 pair classic white uppers and black accents in homage to the traditional performance gear of Ashe's era. The "AA" graphic printed on the left sockliner stands not just for his initials but also for AIDS Awareness and Anti-Apartheid, while the "1975" graphic pays tribute to Ashe's Wimbledon victory and No. 1 world ranking. "Arthur Ashe Activist Advocate" is displayed on the right sockliner to commemorate his contributions that transcend #sport to this very day. Each model also comes equipped with a custom #arthurashe portrait and signature hangtag.
A trailblazer in the world of tennis, #arthurashe became the first African-American male to win a Grand Slam title - not once, but three times. The outspoken athlete broke barriers in the world of sports, utilizing his popularity to bring global attention to civil rights issues in the United States and continued his legacy of fighting for human rights abroad after retiring from professional tennis.
The Harden Vol. 1 ($140), Dame 3 ($115) and D Rose 7 ($140) #arthurashe Tribute Collection editions drop January 23 at #adidas.com and will be worn on-court by James Harden, Damian Lillard and Derrick Rose in select games throughout Black History Month.