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dicembre 02, 2016 - Nike

New generation defies Monstars

Comunicato Stampa disponibile solo in lingua originale. 

Today, #jordanbrand honors the 20th anniversary of #spacejam with the launch of DEFY, a 90-second spot imagining a new take on the classic story to inspire a new generation to defy expectations.
The #film envisions a world in which the #monstars return to Earth demanding compliance with their brand of basketball. This time around, the #monstars wear the Air Jordan XI, in hope that some of the magic that inspired their own glorious defeat will reverse fortune.
But the Jordan family is now equipped with a new secret tool: the #airjordanxxxi. These anti-Gravity Machines are poised to upend the Monstars' soulless game. Led by Blake Griffin and Jimmy Butler, the Jordan squad celebrates the elements of the defiant ballers — the ones who work hard, play hard and love the game.
To learn more about the Defy #film and Jordan’s collection #spacejam #product launches, stayed tuned to Jordan.com and @Jumpman23.
SPACE JAM and all related characters and elements © & ™ #warnerbros. Entertainment Inc. (s16)

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