True to the category’s ethos to make the outdoors more accessible - however #people choose to hike - #adidas TERREX has extended its award-winning hiking line-up to support all who visit the trailsNew...
Today, #adidas announces the return of the third iteration of its renowned ADIZERO: ROAD TO RECORDS, taking place on April 29th 2023.Since its debut in 2021, the show-stopping event has seen some of t...
At the European premiere in Paris of the PEUGEOT INCEPTION CONCEPT, the brand's vision of the future, PEUGEOT chose to join forces with the French designer Emeric Tchatchoua, founder of the 3.PARADIS ...
FILA was once again in the international spotlight this past weekend at the #kbfinancialgroupisuworldshorttrackspeedskatingchampionships, held at the Mok-dong Ice Rink in #seoul. FILA-sponsored athlet...
Today #adidas proudly launches the #adidasfootballxparley Boot Pack – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, co...
Driven by adidas’ commitment to the #sport of training, Spring Summer 23 sees the brand join forces with RHEON™’s new era of material performance, developed by leading innovators at RHEON™ Labs, to in...
Earlier this year #adidas and #yohjiyamamoto introduced the world to the brand’s new pinnacle expression: Y-3 Atelier. Spotlighting an approach to production driven by craftsmanship, skill, and un...
Following her 87th World Cup victory today in Are, Sweden; Mikaela Shiffrin has cemented her place in history by becoming the most successful alpine skier of all time. Overcoming many hurdles througho...
Mallorca, SpainNew York’s independent cycling brand RUBBER N’ ROAD opens the doors of its first space outside the USA. The pop-up event, taking place in the heart of Mallorca’s capital Palma, showcase...
FILA and #alessandrachillemi have signed a new sponsorship agreement that will accumulate in the breakdancer’s debut at the Paris Olympics in 2024 – the first time breakdancing will be included on the...
Built to serve the discerning athlete on and off the court, James Harden’s seventh signature model sports a lower profile and dynamic colorwaysToday, #adidas and #jamesharden announce the debut of the...
Following the launch of the First Edition of the new #mirroredforceresonance in 2022, the independent manufacture is delightedto unveil the first Manufacture Edition of this unique chronometric master...
adidas x #badbunny returns with a new collaboration that is written in the stars. Inspired by astrology, constellations and signs, #badbunny and #adidas launch a new silhouette that invites us to imme...
adidas premiers a ground-breaking material innovation: Light BOOST, resulting in a 30% lighter BOOST material when compared to previous Ultraboost iterations Designed to provide ultimate cushioning, ...
Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs a...
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