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november 30, 2018 - Nike
Heron Preston, New York–based designer and founder of an eponymous brand, has no illusions about his entry point to #nike. “Growing up, I was always a sneakerhead," he says. "That was the only kind of...
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november 30, 2018 - Nike
For Concepts Creative Director Deon Point, Kyrie Irving’s latest signature shoe, the KYRIE 5, is proof that “the marriage of technology and aesthetic is a beautiful thing.” Point recalls being in Pari...
november 26, 2018 - Nike
Since 2014, Errolson Hugh has teamed with #nike to create ACG collections that meld studies in athletic motion with garments delivering deft technical adaptability. As Hugh explains, the challenge is ...
november 12, 2018 - Nike
Vince Carter joined #nike in 2000. He was already well-known for a few things: highlight reel-filling dunks and a torrid scoring touch. Combined, these elements propelled Carter toward super-stardom.C...
october 31, 2018 - Nike
When #jordan Brand’s designers heard Union owner Chris Gibbs’s idea for a vintage-styled #airjordan footwear and apparel capsule, they were sold. They just had one question — what year?“We’re referenc...
october 31, 2018 - Nike
On the eve of Dia de Los Muertos — Day of the Dead, a Mexican holiday that celebrates and pays respect to the lives of deceased friends and family — Pumas Club will honor all its players, past and pre...
october 31, 2018 - Nike
How does an object change with use or over time? This question is the driving force behind Samuel Ross's work on the #nike x A–COLD–WALL* Capsule Collection, starring a radical reworking of the 2010 #...
october 18, 2018 - Nike
In early September at Nike’s World Headquarters in Beaverton, Ore., nine players in the #nba and WNBA’s rookie and sophomore class arrived for a custom design session with NikeiD. The purpose was to d...
august 24, 2018 - Nike
When #justintimberlake began recording his fifth solo studio album “Man of the Woods,” he already had a special themed Air Jordan in mind. Following the popularity of the “Legends of the Summer” PE co...
august 02, 2018 - Nike
You could call it the #fashion equivalent of a buzzer beater. The last flourish placed on the #lebronjames x #johnelliott Icon Collection came, with deadlines looming, from James himself.The #lebronja...
july 20, 2018 - Nike
Coinciding with Cristiano Ronaldo's second China tour with #nike, the exclusive C罗 collection carries an exclusive new logo and equips athletes for play on and off-pitch.Made with a pattern that inclu...
july 17, 2018 - Nike
Miami, March of 2017: NikeCourt’s design team is investigating the increasingly athletic evolution of #tennis. They’ve considered how footwear can advance not only a fluid transfer from direction to d...
july 17, 2018 - Nike
QUADFIT CHALLENGES EVERY NORMTraditionally, boot design starts with a sketch, but there is nothing traditional about the brand new #PhantomVSN. To create something different and better, designer Phil...
july 17, 2018 - Nike
Julian Victor LaMarr Gaines works under the moniker Juwop. The name conveys Gaines' Chicago-born hustle — equating to "Ju Working On Projects" — and has, over the past few years, made a name as one of...
july 16, 2018 - Nike
The #converse x JW Anderson Chuck 70 Toy is the exuberant result of the Irish-born designer's life-long obsession with objects — evidenced now by his collecting of ceramic sculpture. It is within Ande...
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