Earlier this year #adidas and #yohjiyamamoto introduced the world to the brand’s new pinnacle expression: Y-3 Atelier. Spotlighting an approach to production driven by craftsmanship, skill, and un...
Following her 87th World Cup victory today in Are, Sweden; Mikaela Shiffrin has cemented her place in history by becoming the most successful alpine skier of all time. Overcoming many hurdles througho...
‘The Ridiculous Run’ calls attention to the issue and highlights the need for male education and allyship● Unveiling the ridiculous realities faced by women runners, the majority surveyed (69%1) had t...
With four in 10 (43%) women starting hiking during the pandemic, #adidasterrex is driven to develop products that are specifically designed for this growing community. The latest step on this journey ...
Built to serve the discerning athlete on and off the court, James Harden’s seventh signature model sports a lower profile and dynamic colorwaysToday, #adidas and #jamesharden announce the debut of the...
adidas x #badbunny returns with a new collaboration that is written in the stars. Inspired by astrology, constellations and signs, #badbunny and #adidas launch a new silhouette that invites us to imme...
adidas premiers a ground-breaking material innovation: Light BOOST, resulting in a 30% lighter BOOST material when compared to previous Ultraboost iterations Designed to provide ultimate cushioning, ...
The SS23 Collection brings an update to the Road cycling range – and includes the introduction of the Road Cycling Shoe 2.0Featuring material technologies including AEROREADY and WIND.RDY fabrics, alo...
adidas presents the inaugural Consortium Cup – a first-of-its-kind four week long footwear #design tournament with 16 of the world’s most iconic sneaker stores going head to head for the chance to be ...
Newly enhanced ZG23 model continues to push limits on lightweight performance footwear with introduction of LIGHTSTRIKE and LIGHTSTRIKE PRO technologyUltimate365 TOUR apparel for men and women feature...
Today, Stella McCartney hosted a legendary party in L.A in celebrationof her 18 year #partnership with #adidas and to present its newSpring/Summer 23 collection. Kicking off the biggest weekend in mu...
adidas’ first new label in five decades, #adidassportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023 in stores and online, with early access available...F...
Having first unveiled their ultra-exclusive OZLUCENT sneaker last year, #adidas Originals and #mrbailey return to present the latest stage in their ongoing exploration of natural forms.Applying the ex...
Combining consumer insights with #adidas athlete feedback, PREDATOR ACCURACY has been redefined to maximize comfort and optimize ball control and shooting accuracyThe new PREDATOR ACCURACY will be wor...
Today, #adidas announce #jennaortega as the latest addition to its family, as the face of a soon-to-be-unveiled label, its first in 50 years. Coming together with a shared commitment to moving through...
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