Cookie Consent by Free Privacy Policy website Hublot teams up with legend Ferrari at the heart of the Italian Grand Prix
september 07, 2015 - Hublot

Hublot teams up with legend Ferrari at the heart of the Italian Grand Prix

A tour of the #Monza track Where innovation meets tradition TM The Italian #Formula 1 Grand Prix has been on the world championship calendar since 1950. It has always been held at the Monza circuit. This legendary event is #Ferrari's home race. #Hublot has invited friends of the brand to experience a multi-faceted tour of the venue alongside this 55th edition. The visitors will travel to the heart of the legend to experience the world of Scuderia Ferrari and feel the beating pulse of the race. This immersion experience will include all areas from the stand to the paddock and the start line to the final podium as well as interviews with the drivers. Behind the scenes of a legend Hublot is unveiling its latest campaign in Milan, the capital of fashion and design. The "Swiss Corner" venue is a meeting point between Switzerland and Italy. Hublot and Ferrari are both pioneers in their fields. They share a respect for traditions and a belief that their futures are shaped by their ability to innovate. Julien Vallon has developed a new visual communications campaign to express the shared history of the two brands. Through balance and beauty, the campaign explores what makes a legend. A shot taken on the roof of Ferrari's historic Maranello headquarters, home to both the sports car manufacturer and the racing team, depicts the legendary letters of the brand famed for its prancing horse. It shows Maurizio Arrivabene – Scuderia Ferrari's Team Principal, responsible for sporting management. Arrivabene is a proven leader, and no stranger to Formula 1, having been involved for more than 25 years. His is the voice of experience, tradition and success. Forward-looking, he wears on his wrist a 18-carat gold watch bearing the classic, distinctive hallmarks of Hublot's iconic Classic Fusion collection. Classic Fusion Ultra Thin Something completely new for the Hublot brand: an extra-thin watch, a Classic Fusion whose design has been refined, while retaining the dynamic and modern codes immediately recognisable as Hublot. With a 45 mm diameter, this watch is equipped with a movement just 2.90 mm thick, developed by Hublot. Exhibiting a marvellous balance between the classic extra-thin look, a symbol of watchmaking art, and Hubot's trademark dynamic and modern design, this piece is a fine exercise in style, providing a wonderful demonstration of the principle of fusion between Tradition and Modernity. The campaign is discreet and stylish, calling to mind beauty, technical expertise, legends and stylish living.