Press release
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september 02, 2015 - Swatch
Swatch transforms Zurich airport into a live Art Studio
The Swiss watchmaker has partnered with Zurich Airport for a 4-week art project, “Swatch Loves Art – Zurich AirPainting”, which kicks off at the end of August. Passengers can paint on canvases set up in the terminal, admire an amazing work of airborne art and watch eight young Swiss painters working “live” as they compete for two special #swatch Awards.
Swatch - artfully, playfully, inimitably Swiss
With “Swatch Loves Art – Zurich AirPainting”, passengers will find special #swatch areas throughout the airport where they can draw on big canvases while waiting for their flights. Uniting all the different art spaces is the overall theme of “Swissness”, playfully embodied by Swatch’s latest collection, “Gruezi All!”.
Stephen Dean’s Airborne Art
Swatch has invited the French-American artist Stephen Dean to exhibit a most extraordinary work of art: an enormous, supremely colorful dichroic glass and aluminum installation will hang suspended – airborne – high above the heads of travelers in the terminal. Stephen Dean’s spectacular work will astonish people with the essence of Swatch: emotion, joy of life, colors and lightness. The patterns and sculptural ladder invite them to lift off into a colorful and deeply poetic world.
Swatch backs young Swiss artists
Swatch is renowned for its support for talents of the future. For the duration of this project, #swatch has invited eight young Swiss painters to make art onsite: each will work in full view of travelers, painting on a large canvas set up in the airport. Selected by Stephen Dean and Carlo Giordanetti, the winner of “The #swatch Award” will be invited to visit Venice and la Biennale #arte 2015, including, of course, the two #swatch Pavilions at the main Arsenale and Giardini venues. The eight works of art exhibited in the airport will also be the subject of a public vote on #swatch social media channels.
Swatch Loves Art
Swatch has been working with contemporary artists ever since it was founded more than 30 years ago. Together, artists and #swatch have created over 100 #swatch Art Specials, amazing contributions to the world’s largest art gallery on the wrist. Convinced that artists can change the world, today #swatch runs The #swatch Art Peace Hotel in Shanghai, where artists from around the world are provided accommodation and studio space to make their art in total freedom. The brand is also the principal partner of La Biennale #arte 2015, the most prestigious exhibition of contemporary art.
“Swatch Loves Art – Zurich AirPainting” runs from Friday, August 28 through Sunday, September 27, 2015 at Zurich International Airport.
#SwatchLovesArt
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