Press release
46KB
july 23, 2015 - Tommy Hilfiger
Tommy Hilfiger celebrates New York Fashion Week: Men’s Spring 2016
Tommy Hilfiger is pleased to announce that the brand hosted a special presentation showcasing select looks from the Tommy Hilfiger Tailored Spring/Summer 2016 collection during the inaugural New York Fashion Week: Men’s. Held in the penthouse of the Chelsea Arts Tower at The Glasshouses, with sweeping views of the city skyline, the presentation featured 24 live models posed against bespoke décor created especially for the event.
“The Tommy Hilfiger Tailored Spring/Summer 2016 collection is inspired by a glamorous island hopping holiday in the 1950s – when making a journey stylish was just as important as the destination itself,” said Tommy Hilfiger. “The Tailored line is one of the fastest growing segments of our business, and we’re excited to celebrate the CFDA’s inaugural New York Fashion Week: Men’s with this collection.”
The collection journey begins in Honolulu, where classic business suiting gets a fresh reinterpretation for summertime wear. In Martha’s Vineyard, the signature look is casual and holiday-ready; dressed-up style is designed for pleasure, not for business. The collection fuses classic nautical accents and signature details to give each look a finish that’s relaxed yet polished and refined Modern movement and global brand ambassador Rafael Nadal inspired the Tommy Hilfiger Tailored TH Flex Rafael Nadal Edition capsule collection. These limited-edition pieces are made using a high-performance line of fabrics that combine a sophisticated look with environmentally friendly technology and cloth finishes. The result creates a strong stretch that guarantees a high level of comfort while maintaining a compact handfeel.
Reflecting the “island hopping” theme, the presentation was complimented by a floor-to-ceiling living wall of tropical plants including orchids and palm trees which served as a backdrop for 21 models who showcased the key looks from the collection. The TH Flex Rafael Nadal Edition suits were presented in a dedicated area featuring a tennis-court inspired floor, and three models posed within an artistic installation made from red, white and blue tennis balls.
The industry event was attended by over 300 members of the press, key stylists and social media influencers.
Friends of the brand are invited to join the conversation on social media using #TOMMYSPRING16.
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