Cookie Consent by Free Privacy Policy website PITTI BIMBO - ITALIA WOW!! “Creativity, experimentation and excellence in Made in Italy fashions for kids”
june 26, 2015 - Pitti Bimbo

PITTI BIMBO - ITALIA WOW!! “Creativity, experimentation and excellence in Made in Italy fashions for kids”

At Pitti Bimbo the focus will be on Made in Italy creativity with a special installation-event produced by Pitti Immagine and Vogue Bambini, with the support of the Centro di Firenze per la Moda Italiana in cooperation with Ministero dello Sviluppo Economico and Agenzia ICE. 

“Italia Wow!! Creatività, sperimentazione, eccellenza nel Made in Italy for Kids” [Italia Wow! Creativity, experimentation and excellence in Made in Italy fashions for kids] will be premiering at Pitti Bimbo 81 at 5:00 p.m., on Thursday, 25 June at the Dogana of Via Valfonda. 

The spotlights will shine on collections that embody the best of Italian talent. This special project, produced by Pitti Immagine in cooperation with Vogue Bambini, is part of the Programma Speciale Fiere Pitti Immagine 2015 [Special Program for Pitti Immagine Fairs in 2015], another example of the collaboration between the Centro di Firenze per la Moda Italiana and ICE Agency, with the support of MiSE – Ministero dello Sviluppo Economico. 

“Italia Wow!! is a special project that highlights how lively Italian children’s fashions are”, says Raffaello Napoleone, CEO of Pitti Immagine. “And it has been made possible thanks to the Centro di Firenze per la Moda Italiana e Agenzia ICE, and thanks to the essential support of the Ministero dello Sviluppo Economico. Together with them, and in addition to the activities linked to promoting the fair internationally, in collaboration with Vogue Bambini, we have developed this program that promotes a group of small- and medium-sized Italian firms that are able to conduct research and experiment with children’s fashions. We did it to send a signal to the world at a time that we believe it is important to do so.” 

With a fashion-show installation, ITALIA WOW!! will offer visibility to 17 of the most promising Made in Italy kidswear and design firms. The featured names are: Anniel, Bimbolunae Le Carlotte, Caffelatteacolazione, Cose da Bocia, Cucu’ Lab, Dearkids, Douuod, Giulia Sagramola, Grevi, Il Mondo di Eve, Il Saccotto, Marcelo Burlon kids of Milan, Margherita Missoni, MSGM, PèPè, Puella, Slow Wood and Vivetta. 

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