Stella McCartney presents her Winter 2015 collection in Beijing for the first time at an indoor garden picnic party for top clients, press and vip guests. This is the Asian debut of the new Winter collection previously shown during Paris Fashion Week in March to officially celebrate the opening of her store at the SKP mall in the Chaoyang District which opened in October last year.
The Winter collection celebrates freedom, explores classics and teases sensuality. A statement on “Fur Free Fur” is a highlight of the collection, featured on long haired overcoats in ivory and black and new styles of the popular Falabella.
The store located at the mall’s 4th floor reflects the world of Stella McCartney within an intimate and modern atmosphere; carries the brand’s luxury women’s ready-to-wear and accessories. Continuing on the brand’s business expansion in Asia, Stella McCartney is currently available in China at 4 additional freestanding locations: Parkview in Beijing, Reel Mall and IAPM in Shanghai and Daci Temple in Chengdu. The brand is also distributed in Lane Crawford, Joyce, IT and on www.stellamccartney.com.
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