ROLEX at Baselworld 2015 unveils new-generation models and a new-generation movements that sets a new standard of chronometric performance

Rolex is introducing the new generation of its most prestigious model, the Oyster Perpetual Day-Date, known as the “presidents’ watch” thanks to the well-known and eminent figures who have adopted it. It features a modernized design with a 40 mm case and a new mechanical movement, calibre 3255, which sets a new standard for chronometric performance. The new Day-Date redefines the status of Superlative Chronometer, established by Rolex in the late 1950s, a particularly emblematic attribute for a watch that is a symbol of excellence and prestige. Calibre 3255 is a compelling example of avant-garde watchmaking technology, backed by 14 patents. This innovative movement offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetism, ease of use and reliability. It incorporates the new Chronergy escapement patented by Rolex, which combines high energy efficiency with great dependability. The new Day-Date is available exclusively in 950 platinum or in 18 ct yellow, white or Everose gold, with a variety of elaborate new dials, veritable signatures of its renewal.