press release
90KB
march 09, 2015 - Hublot
Hublot Announces Partnership with Beard Season at Private View of Beard by Mr Elbank at Somerset House- Brand proves once again “Hublot Loves Art” by celebrating the cultural rise of the beard and its ability to save lives
Luxury Swiss watchmaker Hublot announced its partnership with Beard Season last night as Principal Sponsor of the private view to open the photography exhibition Beard by Mr Elbank at Somerset House.
Hublot’s brand philosophy of “The Art of Fusion” and “Hublot Loves Art” platform was once again brought to life with the support of the exhibition’s private view, merging the creativity at the heart of the brand with that of the art world. As well as officially opening the hotly-anticipated Somerset House exhibition, the event also marked the brand’s global partnership with Beard Season, the viral movement which inspired many of the exhibition’s most celebrated images. In 2010, after losing one of his best friends to melanoma at the age of 26, Jimmy Niggles created BeardSeason. Long before the hipster and even more recent “lumbersexual” movements, Jimmy and his friends all grew beards as conversation starters, so that every time someone asked about their facial follicles, they could share their friend’s story.The campaign went viral and is now an Instagramsensation, with a simple message: Commit to getting a skin check, grow a beard and become a Beard Season Ambassador. On the Beard Season and Hublot partnership, Jimmy Niggles commented, “Everybody knows growing a beard takes time and dedication. But a beard can actually give time, by carrying a message which can lead to the early detection of one of the world's deadliest cancers. To have Hublot recognise this power and help share it with the world is a truly inspiring relationship, which Mr Elbank and I thoroughly look forward to building." Ricardo Guadalupe, Hublot CEO, said of the collaboration, “Hublot are honoured to support Beard’s private view and officially announce our partnership with Beard Season. Much like those who adorn their wrists with a Hublot, Mr Elbank’s magnificent images celebrate people who defy convention and face the world with blazing attitude. We look forward to continuing to work with Beard Season and helping Jimmy and all Beard Season Ambassadors save lives, beard by beard.” Beard is a celebration of the enduring international beard trend and of individuals who wear their facial hair with uncompromising style. International photographer Mr Elbank began documenting beards as a personal project, drawn to the beauty in an unconventional face. After meeting Jimmy Niggles, his work gained a new purpose. Mr Elbank began a sequence of portraits tagged #Project60, a mission to find and photograph the world’s most sensational beards, bringing global awareness to the Beard Season movement. The exhibition encompasses Mr Elbank’s early work, the Beard Season #Project60 sequence, as well as new, unseen photographs shot especially for the Somerset House exhibition. His work is masculine but beautiful, with the portraits revealing the power of the personality behind the beard. His subjects come from all walks of life and include American footballer Tim Howard, British actor Sir John Hurt, and fashion savant Nick Wooster. There's also a striking Sikh woman, Harnaam Kaur, whose medical condition gives her a beard she wears with confident elan.
beard-6340
3992x2624, 8MB
beard-6341
4256x2832, 8MB
beard-6353
4196x2792, 8MB
beard-6365
4256x2832, 9MB
beard-6465
3720x2592, 5MB
beard-6565
3544x2024, 4MB
beard-6646
2424x3920, 6MB
beard-6697
4121x2742, 13MB
beard-6724
4256x2832, 12MB
beard-6781
2983x2741, 8MB
beard-6834
3568x2496, 5MB
beard-6840
3672x2592, 5MB
the-edmond-j-safra-fountain-court-at-somerset-house-peter-durant-arcblue-com
3410x2614, 3MB
Related news |
||
|
|
|
july 08, 2020
|
april 17, 2019
|
january 26, 2018
|
|
In an ever-changing world, #hublot stays true to its philosophy of being first, unique, different: unveiling a new Big Bang, chris... |
Classic Fusion Wild CustomsWild Customs. #hublot. Rock, guitars and watches – fused together by #laurentpicciotto. Their joint cre... |
"From the piste to a gala evening, on snowshoe walks or at meals with family and friends, we hope that your #hublot #bigbangalps w... |
Download all 
You might be interested in |
||
|
|
|
november 23, 2017
|
november 15, 2017
|
october 24, 2017
|
|
... |
HUBLOT’S SPRINGBOARD FOR FOOTBALL’S AMBITIONSUEFA I Nyon I 14 November 2017Since 2015 #hublot has been part of the excitement as t... |
HUBLOT'S CELEBRATION OF LIFE SIARMexico | 17-19 October 2017"By wearing a representation of a "calavera" on our wrist, we become a... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness