Press release
50KB
february 18, 2015 - Nike
NIKE rallies indians to share #BLEEDBLUE stories
In India, blue means cricket. The color expresses the allegiance of India’s one billion fans as the national team takes center stage in Australia.
Once solely a symbol of elite athletes, Team India blue has come to represent the passion and dedication of those who are willing to work hard, make sacrifices and do whatever it takes to make the most of their potential.
Visionary Indians including actress Deepika Padukone and Indian cricket legend Kapil Dev tell the world their #bleedblue stories. Indian photographer Bharat Sikka captures in a series of candid pictorials the progression and passion of a nation behind sport, cricket and Team India.
ANIRUDH RAVICHANDER, MUSIC DIRECTOR
"When India won the 2011 finals, I was so inspired that I went straight home after the game to write a song about it. That song is now the main track of a popular Tamil movie. Turning inspiration from cricket into music is how I #bleedblue."
DEEPIKA PADUKONE, ACTRESS
"For me, sport isn’t just an activity – it’s a way of life. Growing up, my father taught me the value of competition and that has led me to the national badminton championships. That sense of competition is still there. Getting to the next level, rising to the challenge, achieving. That is how I #bleedblue."
KAPIL DEV, INDIAN CRICKET LEGEND
"Passion. You must have passion to play for your country, yourself and your families. This passion is what carried me through. To the next generation of athletes, dream big and when passion takes you onto the national stage, that is when you #bleedblue."
SUBBALAXMI, MEMBER OF INDIAN WOMEN'S CRICKET TEAM
"It wasn’t easy for me to start playing sports but my family supported me. Today, I’ll support any girl who wants to become a sportswoman. Sharing that strength and support with any and every girl is how I #bleedblue."
VIKAS KHANNA, CHEF
"I couldn’t walk when I was a teenager because of a medical condition. My friends would make fun of me and I would sit in the kitchen and watch them play cricket. That was when my grandmother said”: “Everyone can play, but not everyone can cook.”That is how I began my culinary journey. That is how I #bleedblue."
Bleedblue gallery original
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Kapil Dev 1 original
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SUBBALAXMI original
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Vikas Khanna original
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