Press release
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february 09, 2015 - British Fashion Council
British Fashion Council announce AW15 FASHION FILM WINNERS
In a first for Fashion Film, the films will be showcased at a breakfast screening open to the public inside the official Fashion Week catwalk tent at London Fashion Week. Each season River Island teams up with a designer to produce a capsule collection as part of its Design Forum initiative and for AW15 it is working with Jean-Pierre Braganza and Google Cardboard to create a film using Google Cardboard – a revolutionary new form of experiencing film through a virtual reality headset via a downloaded onto a
smartphone.
Peter Fitzgerald, UK Sales Director at Google and President of the BFC Digital Pillar, said ‘We're delighted to see River Island using Google Cardboard to create such an innovative, immersive and interactive piece of film, turning their customers' smartphones into a virtual reality experience. It's a great example of how fashion and tech continue to drive and inspire each other.’
The BFC’s Fashion Film initiative, sponsored by River Island, supports both menswear and womenswear designers wishing to use film as a medium each season. Fashion Film provides funding and on-schedule screening opportunities at either London Fashion Week or London Collections: Men (LC:M). For LC:M AW15 the BFC, GQ Style’s Luke Day and River Island hosted the premiere of three films from Casely-Hayford, James Long and KTZ, all funded by the Fashion Film initiative. Casely-Hayford worked with Joe Alexander to produce Passages Through Time, River Island paired up with James Long and
Menno Fokma and KTZ Studios presented The Urban Revolution. Since its inception in February 2012 Fashion Film has helped fund designers including Christopher Raeburn, Eudon Choi, Jonathan Saunders, Mary Katrantzou, Nicholas Kirkwood and Sibling to work with directors and producers such as Ellen Von Unwerth, Matt Lambert and Nick Knight.
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