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january 15, 2015 - Adidas

adidas and Damian Lillard launch D Lillard 1 signature shoe

NBA All-Star point guard debuts first signature shoe at exclusive “Dame Love the Fans” event
 
Damian Lillard has earned a reputation for being one of the hardest working, confident and clutch players in the NBA. From the courts in Oakland, California, where he grew up, to being overlooked in high school and college, to becoming an NBA Rookie of the Year and All-Star for the Portland Trail Blazers, Lillard has surpassed expectations in every stage of his career.

Today, Damian Lillard and adidas unveil the D Lillard 1 – the first in a line of signature products designed for the point guard, which will be available on February 6.
 
“My entire life I’ve dreamed of having my own signature shoe,” said Lillard. “I’ve worked so hard throughout my basketball career and with the support of my family, teammates and fans I’ve been able to get to a point where I’m fortunate enough to achieve that dream. Being in Portland and having such a great, close relationship with everyone at adidas and my fans really makes the shoe representative of who I am on and off the court.”
 
To celebrate the launch and reward Portland fans, Damian and adidas held an exclusive “Dame Love the Fans” event where hundreds of fans were invited to the adidas Village through social media.

The lucky fans had the opportunity to meet Damian, be the first to lace up and play in the D Lillard 1 and see hip-hop artist Future perform.
 
The D Lillard 1 features the new Damian Lillard logo which consists of his initials, “DL,” fusing together to create a “0.”

The “0” is Lillard’s number on court, which he chose to represent the letter “O” for the three places he’s called home: Oakland, where he grew up, Ogden, where he attended Weber State University, and current home state Oregon.

Affixed to the left side of the logo is a wing comprised of three stripes, a nod to the nickname of his group of closest friends and family, the “Fly Guyz.”

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