FIAT Brand North America and Vans Expand Partnership

FIAT Brand North America and Vans are expanding their partnership this year to include activities during the Vans Triple Crown of Surfing in Hawaii and the Los Angeles Auto Show this November.

Now through Nov. 23 at the Turtle Bay Resort in Oahu, Vans will fill a Fiat 500L with its shoes and offer beachgoers, as well as global webcast viewers, the opportunity to guess how many pairs are inside the vehicle.

The Fiat 500L will then move to the beach during the Vans World Cup of Surfing on Sunset Beach on Nov. 24 where it will remain until Dec. 6.

The winner will receive a Mark Richards custom shaped surfboard, as well as Vans for one year (12 pairs of shoes).

Mark Richards won the first contest at Sunset Beach 40 years ago.

More infos downloading press release